POSITION PURPOSE:

We are seeking a proactive and performance-driven Sales Supervisor to support and execute sales operations within our FMCG distribution business, with a strong emphasis on beverages. The role is responsible for supervising the field sales team, ensuring effective market coverage, maintaining strong customer relationships, and achieving assigned sales targets through disciplined execution and team leadership.

DUTIES AND RESONPONSIBILITIES:

Sales Strategy & Planning:

• Execute sales plans and targets assigned by management
• Monitor daily, weekly, and monthly sales performance against targets
• Ensure effective implementation of promotions, price changes, and product launches
• Support market intelligence gathering including competitor activity and customer feedback

Team Leadership & Management:

• Supervise, guide, and motivate sales representatives to achieve assigned KPIs
• Conduct regular field visits to monitor performance and sales execution standards
• Provide on-the-job coaching, training, and corrective feedback
• Ensure discipline, attendance, and route compliance of the sales team

Client Relationship Management:

• Maintain strong relationships with key customers, distributors, and retail outlets
• Ensure proper product availability, visibility, and merchandising at outlets
• Handle customer complaints and resolve issues promptly in coordination with management
• Support negotiation of shelf space, displays, and promotional placements

Distribution & Stock Coordination:

• Coordinate with logistics and warehouse teams to ensure timely deliveries
• Monitor stock levels at outlets to prevent stock-outs or excess inventory
• Ensure correct order taking, invoicing, and delivery follow-ups
• Support cold-chain compliance where applicable

Market Expansion & Brand Promotion:

• Ensure complete territory coverage as per route plans
• Identify new outlets and expansion opportunities within assigned areas
• Support onboarding of new customers and distributors.

Reporting & Analytics:

• Prepare and submit daily, weekly, and monthly sales reports
• Track KPIs such as volume, value, distribution, and productivity
• Share actionable insights with Sales Manager / General Manager

DESIRED QUALIFICATIONS

• Bachelor’s degree in Business Administration, Marketing, Supply Chain, or a related field
• 4–5 years of experience in the FMCG sector.
• Background in carbonated beverages is a must. (from Pepsi/Coke preferably)
• Minimum 3–4 years in a supervisory or senior sales role
• Strong knowledge of FMCG sales operations, route-to-market execution, and retail distribution
• Experience managing traditional trade, modern trade, and HoReCa accounts
• Good understanding of sales reporting, basic budgeting, pricing, and promotions
• Familiarity with food & beverage compliance and retail standards
• Strong leadership, communication, and problem-solving skills
• Ability to work under pressure and meet aggressive sales targets