Sales Manager – Perfume & Cosmetics

  • Full time
  • @AIH HR posted 2 weeks ago
  • Posted : April 3, 2024 -Accepting applications

Job Detail

  • Job ID 43224
  • Experience 8 Years +
  • Gender MaleFemale
  • Qualifications Degree Bachelor

Job Description

DUTIES AND RESONPONSIBILITIES

Team Leadership and Management:

  • Foster a positive and collaborative team culture by promoting open communication, mutual respect, and teamwork.
  • Conduct regular team meetings to discuss goals, performance targets, and any challenges or opportunities within the perfume section.
  • Monitor performance metrics, such as sales figures, conversion rates, and customer satisfaction scores, to assess progress and identify areas for improvement.

Product Knowledge Training:

  • Provide comprehensive training sessions on perfume products, including different brands, scents, ingredients, and packaging.
  • Educate sales associates on the features, benefits, brand values, stories, and product lines and unique selling points of each perfume products available in the store.
  • Conduct workshops or role-playing exercises to train sales associates on effective sales techniques, such as active listening, upselling, and cross-selling.
  • Organize regular product demonstrations and sampling sessions to familiarize the team with the fragrance offerings and help them make informed recommendations to customers.

 Sales Strategy and Execution:

  • Develop and implement sales strategies to drive revenue growth and meet or exceed sales targets.
  • Monitor sales performance, analyze trends, and identify opportunities for improvement.
  • Ensure effective product merchandising, stock management, and pricing strategies to optimize sales and margins.
  • Collaborate with the marketing team to plan and execute promotional activities, events, and campaigns specific to the perfume section.

Customer Service Excellence:

  • Foster a customer-centric culture within the perfume section, ensuring exceptional customer service standards are upheld at all times.
  • Resolve customer complaints or issues promptly and effectively, maintaining customer satisfaction and loyalty.
  • Train and coach sales associates on effective sales techniques, product knowledge, and customer engagement strategies.

Merchandising and Inventory Management:

  • Ensure effective merchandising of perfume products, including displays, signage, and promotions, to drive sales and enhance the shopping experience.
  • Monitor inventory levels, conduct regular stock checks, and coordinate with inventory management to ensure adequate stock availability.
  • Implement strategies to minimize shrinkage and maintain accurate inventory records.

Operational Efficiency:

  • Ensure compliance with company policies, procedures, and standards within the perfume section.
  • Collaborate with other department managers and store management to optimize overall store operations.
  • Identify areas for process improvement and implement initiatives to enhance operational efficiency and effectiveness.

 KEY PERFORMANCE INDICATORS / SUCCESS MEASURES

  • Total sales revenue: Monitor the overall revenue generated by the perfume section on a daily, weekly, monthly, and yearly basis.
  • Sales growth: Track the percentage increase in sales compared to previous periods to assess the effectiveness of sales strategies and initiatives.
  • Conversion rate: Calculate the percentage of store visitors who make a purchase to assess sales efficiency and customer engagement.
  • Customer feedback scores: Gather and analyze customer feedback through surveys, reviews, and ratings to measure satisfaction levels with the perfume section’s products and services.
  • Customer retention rate: Track the percentage of repeat customers within the perfume section to assess loyalty and satisfaction levels.
  • Shrinkage rate: Measure the percentage of inventory loss due to theft, damage, or administrative errors to implement measures for loss prevention and control.
  • Stockout rate: Monitor the frequency and duration of stock outs to identify potential lost sales opportunities and optimize inventory levels.

 

Qualifications:

  • Bachelor’s degree in Business Administration, Marketing, Retail Management, or a related field.
  • Proven experience in retail sales management, preferably in the fragrance or beauty industry.
  • Strong leadership and team management skills with the ability to inspire and motivate others.
  • Excellent communication, interpersonal, and negotiation skills.
  • Analytical mindset with the ability to interpret sales data and trends.
  • Customer-focused with a passion for delivering exceptional service.
  • Proficiency in inventory management systems and retail POS software.

Flexibility to work weekends, holidays, and extended hours as required in a retail environment

Required skills

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