The Venetian Resort Las Vegas Unveils Viva Las Venice A Bold Campaign Celebrating the Resorts History Making Transformation

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Instead of beginning with an advertising-based concept, the resort focused first on its Team Members, the heart of the guest experience. “By using practical effects wherever possible and weaving in playful optical illusions, ‘Viva Las Venice’ turns everyday moments into something extraordinary.” The work blends aussie online pokies real money-world elements with subtle visual effects, ensuring an organic yet surreal aesthetic.
“This campaign is an open invitation to rediscover The Venetian Resort in a whole new way,” said Patrick Nichols, President & CEO of The Venetian Resort. “With our $1.5 billion reinvestment, we’ve reimagined every detail, creating moments that make you stop, look again, and take it all in. “Viva Las Venice” goes beyond marketing, serving as an open invitation to experience The Venetian Resort like never before. “CTV allows us to engage our audience with precision, ensuring our messaging resonates with both returning guests and those discovering The Venetian Resort for the first time,” said Marcy Miles, Chief Marketing Officer of The Venetian Resort.
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It’s not just the best of both worlds; it’s a world of its own. “By leveraging data-driven insights, we are optimizing our media strategy to align with the evolving travel landscape.” ‘Viva Las Venice’ is about that perfect balance—the resort you know and love, yet filled with surprises at every turn. “With our $1.5 billion reinvestment, we’ve reimagined every detail, creating moments that make you stop, look again, and take it all in.
The Venetian Resort Las Vegas launches its bold new brand campaign, “Viva Las Venice,” along with an evolved brand identity and logo redesign, marking the final stretch of a multi-year, $1.5 billion reimagination that has completely redefined the resort experience. “CTV allows us to engage our audience with precision, ensuring our messaging resonates with both returning guests and those discovering The Venetian Resort for the first time,” said Marcy Miles, Chief Marketing Officer of The Venetian Resort. “By leveraging data-driven insights, we are optimizing our media strategy to align with the evolving travel landscape.” “We wanted to create a campaign that felt both familiar and entirely new—a double take moment that embodies the Renaissance of a Vegas classic,” said Kellyn Blount, Executive Creative Director at Preacher. “We wanted to create a campaign that felt both familiar and entirely new—a double take moment that embodies the Renaissance of a Vegas classic,” said Kellyn Blount, Executive Creative Director at Preacher. The campaign was created in partnership with Austin-based creative agency Preacher, directed by Italian filmmaker, Marco Prestini, and captured in stills by photographer, Justin Bettman. The campaign pulls from the brand’s deep cultural and architectural ties to Venice – a spirit it has carried since its inception over 25 years ago – while channeling the vibrant energy of Las Vegas. The Venetian Resort also worked with Preacher to create an evolved brand identity, elevating its winged lion and using new typography to introduce a new era.
“This campaign is an open invitation to rediscover The Venetian Resort in a whole new way,” said Patrick Nichols, President & CEO of The Venetian Resort. The transformation includes suites, upgrades to gaming and entertainment and innovative chef-led dining concepts. “Viva Las Venice” runs across connected TV, including Hulu and Prime Video, digital, out of home and print. And that includes The Venetian Resort Las Vegas, which debuts a new brand identity as part of its “Viva Las Venice” campaign.
The creative process behind “Viva Las Venice” was both intentional and deeply rooted in The Venetian Resort’s brand evolution, building on its 25 years of history and cultural significance. When the sun sets, The Venetian Resort comes alive with entertainment as bold as the Strip itself. Whether it’s a romantic getaway, a spa escape, or a high-roller experience, there’s an offer designed just for you.
And they’re yours for the vacation-ing, just steps away from two casino floors and five acres of pools. This convergence of timeless elegance and modern indulgence is as enchanting as it is exhilarating. “By using practical effects wherever possible and weaving in playful optical illusions, ‘Viva Las Venice’ turns everyday moments into something extraordinary.” The Venetian Resort Las Vegas is the only place fans can get the full experience of Sphere at The Venetian with concert and hotel packages including preferred seating. The Venetian Resort’s brand-new loyalty program, Venetian Rewards, offers resort-wide earning and redemption for gaming play, including slots and tables, as well as experiential spend, such as dining, entertainment, hotel reservations, and more. As part of The Venetian Resort’s commitment to reaching the next generation of travelers and fostering relationships with existing guests, “Viva Las Venice” will run heavily across Connected TV including Hulu and Prime Video, digital, out of home, and print advertising. By investing in training and empowerment, The Venetian Resort ensured that its core values, centered on delivering “unexpected joy,” were authentically brought to life and ties in with the launch of the campaign.